Adolf Hitler Tea Kettle

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This has been a long week for family retailer JC Penney’s. The retailer, which was listed among the brands most likely to dispensary in 2014 is now taking heat over a billboard featuring a $40 Michael Graves tea kettle that observers say resembles Adolf Hitler giving his infamous Sieg Heil salute.

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After the retailer received unwanted media attention, the store chain removed references to the kettle on its website and removed the billboards in Los Angeles that advertised it.JC Penney recieved the most attention on Twitter. JC Penney responded to many tweeters saying ” it was unintentional”. The customers who did get the chance to purchase the kettle before it sold out, are selling it on eBay for as high as $250.

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I would have never related the tea kettle with Adolf Hitler if it wasn’t brought up. In a way it does look the him but with all the financial issues JC Penney is dealing with right now, I don’t think they would do this intentionally. I personally think that people nowadays find any way to complain to just complain.

What are your thoughts?

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Ryan Gosling Eats Cap’n Crunch

I came across a funny article on PR Daily called “Cap’n Crunch gets Ryan Gosling to Eat His Cereal”. This article talked about a gentleman named Ryan McHenry who made a youtube video of Ryan Gosling rejecting multiple spoon fulls of cereal. The video was consisted of multiple short clips of Ryan from different movies.

Ryan McHenry Cereal Video

Cap’n Crunch must have viewed the video and it inspired them to make their own 6 second vine video of Ryan Gosling getting his fix of crunch berry Cap’n Crunch cereal. As you can see below in the picture, Cap’n Crunch Tweeted the video on their Twitter page and had a catchy headline to go with it. Their Vine video has earned a number of retweets since it was released on their Twitter feed. The video has been called as an example of “social media done right.” Cap’n Crunch’s video has demonstrated that while data and craft have important places in marketing, sometimes you just need to think out of the box to get your message across.

Cap’n Crunch Cereal Video

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7 Traits of a Solid PR Professional

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If your looking to go into PR, here are the 7 traits of a solid PR professional

1. Business-Minded

What’s the end goal? That’s what PR professionals need to consider more often than they do typically. Before acting, a PR person needs to determine how the desired result contributes to the bigger picture of business success.

2. Flexible

A successful PR pro needs to adapt and, throughout any transition, help clients achieve communications and business success no matter the direction. PR pros also need to have the ability to deal with whatever comes their way in a professional manner.

3. Strong Writer

To be great at PR, one needs to have writing skills. In PR the above average writing skills are imperative, with colleagues and clients demanding everything from compelling blog posts to finely-crafted press releases and everything in between.

4. Sponges

No entry-level professional punches into a new job and immediately begins counseling the world’s biggest brands on high-profile communications issues. There’s so much to learn in PR on a daily basis. The best young professionals understand that experience can be gained from closely watching co-workers, carefully noting their accomplishments, and learning from their challenges.

5. Unafraid of Learning

Learning is endless and that’s so true when it comes to the ever-evolving PR field. There’s so much to gain in every interaction with a colleague or a client. The best PR pros know to embrace all that is happening around them and best leverage that data to improve as professionals.

6. News Junkies

PR people need to care about what is happening in the news in both their core sector and in the broader world. They need to be on top of news and trends, so that they can harness what they know to craft story ideas that best position their client, topic, etc, within the most timely, topical conversations in the media and on the street.

7. Thick Skinned

PR people get shot-down often. It’s a common occurrence and there’s nothing wrong with that. Amid great editorial success, get turned away pitching more than a fair share of story ideas, bylined articles, and profile pieces.

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Information from PR Daily, By Scott Signore

6 Elements That Online Newsroom Should Have

1. Use Multimedia With Source Information

For example the American Cancer Society features a video full of interesting statistics and data that the media and publishers can use in stories and posts.

2. Feature Blogs on the Home Page

It’s important to feature corporate blogs on the home page of an online newsroom. For example Dr. Len’s Cancer blog and the ACS Pressroom Blog are featured on the home page of their newsroom. These blogs are full of dynamic content that’s added regularly; they’re good sources of information and additional story ideas for media and publishers.

3. Organize by Topic

For example Coke’s newsroom is incredibly easy to navigate. In large part, that’s thanks to the search-by-topic drop-down menus you find throughout the newsroom. This might seem basic, but it’s a quality of the future for most online newsrooms.

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4. Organize by Text, Audio/Video and Photo Assets

Again, Coke makes it easy for you to find what you need when you visit its newsroom. These days, that means more than just news releases, though. Think audio, video and images that are all searchable by topic.

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5. Make the newsroom searchable by media type

For example Red Bull allows you to search the entire newsroom by media type right at the top of the page.

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6. Use Icons to Make Photos and Videos Easy to Find

Note the little icons below each story. They are signals that show you how many photos and videos each story includes.

DKNY PR Girl

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During my first class of public relations, we were given an article to read, it was about the DKNY PR girl. First of all going into my public relations class, I really had no idea what PR was or what a PR job entailed. Public relations is all about promoting the image of a company or individual.

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Donna Karan is one of the top designers in the world and Aliza Licht is her PR girl. Aliza is in charge of many things a few of them being, producing runway shows, assigning outfits/dressing celebrities, getting press on the clothing and accessories, meeting with editors and pitching stories. Every season DKNY puts on 3 major fashion events and To Do Lists are what keeps this PR girl on track.

Aliza states in the video The Real DKNY PR Girl that she is addicted to Twitter and Tumbler and is not ashamed of it. That’s pretty normal in today’s society though. As  of today she currently has 436,475 followers and is increasing daily. In the short video she states that her social media skills are a requirement for her job. Good thing she love social media…right?

Her life seems chaotic and an adrenalin rush, but you can tell she absolutely loves what she does. Personally I would love to have this job, it would be such a good learning experience to work close with one of the worlds top designers. I really look up to younger/middle aged people that are successful in the fashion industry, it gives me hope that it is possible for anyone to get where they want to be no matter how old they are.

YouTube Celebrity Jenna Marbles

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New York Times recently wrote an article on the famous 26 year old YouTube celebrity Jenna Marbles. Jenna has more Facebook fans than Jennifer Lawrence, more Twitter followers than Fox News and more Instagram friends than Oprah. Crazy..right?! Her videos together have more than one billion views and her page currently has eight million subscribers.

Her popularity is unquestioned among teenage girls who live on the Internet. Although in my opinion shes probably not the best role model for these young teenage girls. Her video topics aren’t topics these young girls should be learning about. Her videos range from “How to trick people into thinking you have big boobs”, “What girls think about during sex”, and “Drunk makeup tutorial”. Those are just a few of them, theirs plenty more.

Industry experts estimate that a star at Jenna Marble’s level could make a very comfortable six figures. Unreal! I think anyone at that age would love to make that kind of money. It’s amazing how social media works. You really never know when somethings going to become a hit and take off. I personally don’t think that her YouTube channel will be a success forever. Maybe I’m wrong…time will tell!

What’s your opinion?

McDonald’s Ad Gone Bad

As I was glimpsing over articles on PR Daily, I came across one that was titled “McDonald’s sorry for ad making light of mental health issues”. I was instantly intrigued and decided to read the article. The ad appeared on subway train in Boston, which featured a woman with her head in her hand looking depressed. It read: “You’re not alone. Millions of people love the Big Mac.” On the bottom of the ad, there was a 1-800 phone number to call, which was McDonald’s corporate number.

A repreesenative for the company sent a statement to Time Magazine that exclaimed that the ad was not confirmed by McDonald’s. After learning about the ad, the company asked that it be taken down immediately. The following was stated in the company rep, “We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. We sincerely apologize for this error.

Hmm… After reading this what are your thoughts? Do you think McDonald’s is telling the truth?

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Article Link- http://www.prdaily.com/Main/Articles/14261.aspx#